The very best specialty retailing has always been built around the customer's lifestyle, aspirations and passions.
Lifestyle Retailing for Independent Retailers
A retail strategy built and marketed passionately around a personally held, clearly defined lifestyle or interest is the path to building a powerful retail presence.
The Long Tail and Independent Retailing
Even in a niche market, a well-planned expansion of consumer choices can reveal demand that was otherwise hidden -- and drive sales.