Articles - Creating Memorable Customer Experiences

Create A Memorable Customer Experience
Engaging your customers can make your store more than just a place to buy things.

Building Retail Brand Equity
Whether it's quality, selection, product knowledge, or customer service, small retailers can leverage a stronger brand identity to take on big-box competitors.

Great Retail Customer Service Starts With Great Employee Relations
Small retailers have an edge over larger competitors that treat employees like any other expense line to be reduced and controlled.

The Retail Consolidation Opportunity
There are many loyal department store customers who feel a little out of sorts right now.

How's Your Customer Service?
The quality of your customer service is a critical point of differentiation and strategic advantage between you and your larger competitors.

Building Your Retail Store's Brand Equity
Only a single minded clarity of purpose will build a memorable identity for your store, and brand equity that will earn long-term customer loyalty.

Independent Retail and Selling Cachet
A customer will go into any store once, if only out of curiosity, but it’s the power of the experience, and the emotional connection they make, which will keep them coming back over and over again.

Thinking Through Retail Customer Loyalty
Customer loyalty is built in your store, one customer at a time, one exceptional experience after another.

The 16 Essential Elements of a WINNING Independent Retail Strategy

Ted Hurlbut eBook
  • Define your unique competitive advantage.
  • Create marketing messages that resonate.
  • Increase traffic and get your customers to buy more.
  • Increase sales, profitability and cash flow.
  • Take greater  control of your business and your future.

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Happy Clients

“Ted really understood the challenges we faced as a family-run business. His recommendations were clear, concise and tangible. With his help we were able to make the changes we needed to move our business forward.”

Tim Skehan
Russell’s Garden Center

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