Over-Assorted Retail Presentations
Over-assorted retail presentations lead to excess inventory tying up cash, damages, obsolescence and markdowns. Because there's so much, nothing stands out, so impulse appeal is destroyed, as does the customer's sense of urgency. Sales suffer, margins erode and profits sink. I've seen it too many times; when over-stuffed stores cull their assortments to create more compelling presentations, sales margins and profits go up. I call it lean retailing - doing more with less.